Press Releases

NACR Announces New Campaign at IAUG Conference
New NACR Initiative Will Help Growing Businesses "Master" Collaboration

EAGAN, Minn., April 30, 2014 /PRNewswire/ -- Technology solutions integration expert NACR ( is launching a new customer initiative called "Mastering Collaboration with NACR Midmarket Solutions." Announced today at the International Avaya Users Group (IAUG) conference in Dallas, TX, the campaign will feature special promotions, free educational opportunities, and the latest NACR solutions and services for midmarket companies.

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"NACR is dedicated to earning customers' trust as a partner they can always count on to recommend and integrate the very best communications solution for their business," said John F. Lyons, President and CEO of NACR. "With Mastering Collaboration, NACR and Avaya are working with midmarket customers to help them understand their options and map out a strategy that will serve them today and into the future — for a cost-effective solution that delivers enterprise-quality functionality while protecting their investments."

NACR is a leading global integrator of best-in-class communications solutions and services, and a trusted advisor to more than 5,500 customers ranging from small businesses to FORTUNE® 100 and global enterprises. As one of the largest Avaya channel partners worldwide, NACR works closely with Avaya and other technology innovators to integrate the latest hardware, software, and applications into end-to-end multivendor solutions.

The goal of Mastering Collaboration with NACR Midmarket Solutions is to help customers deploy a smart collaboration solution built on an open architecture/open source platform that can grow and adapt over time as their business needs change. Key solution components include:

  • Avaya IP Office Release 9, which includes feature-rich collaboration and unified communications (UC) functionality scaling to up to 2,000 users and 32 locations
  • Integrated IP Office contact center functionality
  • Maintenance and add-on services, including proactive 24x7 monitoring support and Software Release Management (SRM)
  • NACR Ovation Cloud Services to support requests for hosted and cloud-based offers
  • Virtualization and integration through expert teams at NACR

"With a collaboration solution based on Avaya IP Office and fully supported by NACR, customers will be better able to engage their workforce, improve relationships, and make teams more cohesive across their organization," Lyons added.

The centerpiece of Mastering Collaboration is two free, virtual educational events to be held June 19 and 26, 2014. "We designed the format and content of the events with the needs of our customers in mind," said Lyons. "Because we understand how valuable their time is, we made the events web-based so it will be easy and convenient for customers to attend from wherever they are located — and without the time, cost, and hassles of travel."

The virtual events will include a mix of prerecorded and live, interactive segments providing an overview of midmarket needs, NACR and Avaya solutions, customer successes, live Q&A with subject matter experts, virtual meetings with NACR partners, and downloadable resources. Each 90-minute session will present a unique topic, with the content building from the first session to the second:

  • "Growth and Financial Success through Collaboration Technology" (June 19) will include industry trends, communications roadmapping, and maximizing investments to move the business forward.
  • "Proven Business Benefits through Smart Solutions" (June 26) will expand the discussion to include the business view of customers and staff, use of reporting data to improve business processes and productivity, and strategies for ongoing communications management.

Customers who attend both virtual events not only benefit from the continuity of content, but can also qualify to enter for a chance to win the "Master of All Business Bundles" — an NACR prize package worth up to $13,000 and including Apple iPads, customized staff training, Master Certifications training, and onsite business technology assessments.

NACR is an exhibitor at IAUG CONVERGE2014 (Booth 801), which runs through May 1. In addition, NACR experts are featured presenters throughout the conference, on topics including enterprise-class SIP security, contact center compliance, self-service strategy and healthcare applications, Avaya Elite Multichannel, and business partner engagement.

IAUG CONVERGE2014 attendees can visit NACR at Booth 801 to hear more about Mastering Collaboration and register in person for the upcoming virtual events. Interested customers can also contact their NACR representative or call the company at 1-888-321-NACR (6227) to learn more — or register for the events online at

About NACR

As a leading global integrator of business communications solutions and services since 1993, NACR has been a trusted advisor to more than 40% of the Fortune 100 companies, helping them use technology to enhance the collaboration, contact center, and data communication experience. We serve as a single source for consulting, implementation, project management, training, maintenance, and managed services that improve productivity, efficiency, and customer service. With a team of over 900 customer-focused and certified employees, we have consistently been recognized by our partners, suppliers, and customers for excellence. For more information, visit:


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For further information: Scott Sund, Vice President of Marketing, 1-800-431-1333 ext. 7482502,